Global PC industry, more rich than people imagine the potential and optimism. According to the authoritative survey data show that the size of the global PC industry has now reached 200 billion U.S. dollars. If you take 10% of which would be 20 billion U.S. dollars - enough to outstanding achievements in a global enterprise. At the same time, the notebook, in this new trend of 3C integration, driven, PC sound and rapid industrial growth. This PC makers brought fascination space.
But the PC industry has been quietly changing the rules of the game. The current PC industry has entered an era of global competition, into a competition between giants. Competition fierce competition involved were, are unprecedented. As the basis of domestic third-largest global PC maker, Lenovo natural pressure is not easy. But the association is confident and the ability to win this Shijizhizhan.
In 2005, Lenovo Greater China sales overall completion rate of 124.8%, double the brand to enhance overall market share to 37.09 percent, the association of leap-forward development of international road map, and wrote a splendid touch. In 2006, with Lenovo's unique dual-brand, dual business model of dream team, as well as international platform edge gradually manifest, Lenovo will also usher in a great future.
In the global PC industry, not a company with such a dual-brand Lenovo (IBM and lenovo) and dual-mode (relational and transactional customers customers) the combination, this unique combination, will bring "1 +1> 2 "effect. In product mix, with its own advantages and characteristics of the lenovo brand and the Think brand, to ensure the independence of one another, while an organic collaboration, strong product portfolio to fully cover the association's reach to the consumer from the business, from SMEs to large enterprises various types of customers. Two-brand synergies to further widen its association with the distance competitors. At the same time, lenovo and Think integrated businesses, but also spawned the most comprehensive international channel system - the former IBM PCD and Lenovo have all the original with "a strong channel," the crowd behind, and now, the total size of the new Lenovo's channel reach a record of 10,000, which means that its Chinese market penetration and influence have reached an unprecedented level of technology capabilities and customer service capabilities are greatly enhanced.
In order to better integrate "Lenovo + IBM" of the brand, Lenovo further optimize the "customer-oriented" strategy, the customer base clearly divided into two categories, one for large enterprises based relational (relational) consumption persons, or by small and medium enterprises and individual consumers based transaction type (transaction) the consumer. Under the dual brand, Lenovo set up a unique dual business model in China, focus on customer relational model, focusing on transactions in foreign-based customer model. In the past, IBM's PC business is about 75% by the "relational" customer digestion; and Lenovo in China has more than half (60% -70%) of the business locked in "transactional" customers - both of complementarity between very obvious. Through "equal treatment of relational and transactional consumers consumers", Lenovo will successfully achieve two major brand business resources seamless. In 2006, the dual-mode will also continue to deepen and improve, through continued strengthening of the brand store, maintain the leading position to build a retail model; small and medium enterprises through the establishment of an absolute marketing model, to enhance the efficiency of sales operations, and bundle-like multi-product sales, the bigger and stronger patterns of local customers. At the same time, established a global collaboration of a large customer sales model, to develop multinational market, this dual-mode constantly with the times, certainly makes the Lenovo invincible.
Legend of the Dream Team, but also rely on Lenovo's team and a large channel power Lenovo. On May 18 last year, Lenovo held a historic Boao Conference, released an integrated distribution strategy, to the world proclaimed the Declaration on the Boao great association. Normandy, followed by a program, the Apollo program. 2005 to create a new track record, provides a powerful support. May 18 this year, Lenovo for the first time overseas, to channel the General Assembly held in Thailand, is also a story to the General Assembly a strategic foresight. This is a Lenovo will also learn and grow, self-transcendence of the coordinated development of the General Assembly. For the higher goals in 2006, accumulated a sufficient strength.
In 2006, Lenovo will be leaps and bounds and writing a brilliant curve. Although the target is very difficult, but we have reason to believe that with independence
Special dual-mode dual-brand and fantastic combination of power, the elite team with Lenovo Lenovo channel partners and large collaborative efforts, combined with Lenovo's acquisition and the potential role of Olympic sponsorship, Lenovo will be able to achieve our projected goals, and create a brilliant performance .
Links: 518 channels of the General Assembly to boost
Lenovo 518 spectacular way with the General Assembly introduced the Lenovo's channel strategy in the new year. The Assembly's strategy for the channel current interpretation of real practical problems for large customers, SMB and retail three major markets, precision deployment, introduced a new channel for the policy year. Channels have a strong response, said they think the market is very clear and precise grasp of the new year's strategy is to channel into a huge boost. 518 General Assembly this year to Lenovo and Lenovo channel partners to close a large integrate won wide recognition channels.
Large customer market for Lenovo's two-brand strategy, channel operators have agreed to this. Shenyang Li Ding Technology Development Co., Ltd. General Manager Yang Pao said: "It 06 fiscal year of double-brand strategy is to associate the previous mode of inheritance and development strategies in the new year, the association of this mode of operation of thinking more deeply, dual-mode and more mature. This strategy is tailored to the situation of the domestic market, which helps dealers team coordination, which makes a lot of dealers benefit. "The market for large customers specific operational practices, channel operators are also very concern. Guangzhou Love Union Technology Co., Ltd. Vice President Wang Jue said: "This year a large customer market, Lenovo strengthened with the channels of cooperation, the two sides work together to develop customers, this is very good, so that channels that more staying power of the." Yang Pao net said: "This year the main direction of our customers clearer and more focused, we are clear in which direction the efforts, this is very good."
For the SMB market, Lenovo's channel partners agreed that this is a significant increase in the proportion of the market, including Lenovo's dual-mode strategy for this market is a powerful guide. Mr. Yang Baochun said: "The dual-mode strategy can be described as a kind of pioneering work in the Chinese market, Lenovo's distribution system, it provides a way out. And dual-mode strategy to make more refined products, will give full play to the strength of channel system, and the strategy most exciting is that it allows channels to achieve a flat, to the channel for more space and avoid the channel conflict, it makes sense for channels Yunzuo. "Yang-day series for the strategy, Yang Pao pure deep Biaoshi Identity: "Young-day channel strategy is very clear, its various systems are also very much in line with China's national conditions, operate very targeted."
Retail market is the incremental market in recent years a large piece of the retail market this year, strengthening the level of 1,4 and 5,6-class market division of the market, made for different markets targeted strategy. Wang Jue told reporters: "Previously in the notebook market, Lenovo's strategy to benefit our company, our laptop is a piece of important business, the market is the largest increment. This year there will be a notebook market is expected to substantial growth in notebook will become the main market. how to take this opportunity that we think important issues. In this year's 518 meeting, I am pleased to see this piece of Lenovo is very deep, for the widescreen, wireless, etc. to grasp the trend is very accurate and realistic market reaction. and Lenovo notebook products, strategies, deployment of all aspects of precision, so that our channel is a very big support. "Yang Pao was pure 5,6 Lenovo consumer desktop class market "million project" is deeply touched, he said: "In other markets increasingly saturated, the association pioneered the development proposed 5,6-level market strategy, others have not yet finished layout before action, this step chess go very clever. 5,6-level market is the highlight of the market today, our company also benefited from a lot of this strategy, 5,6-class market has become one of our important business. this year, Lenovo has also put forward ' million project 'The grand goal, while the channel to support the proposed "ladder" system policy. see, think with a more targeted and feasible way in deepening the development of this market. 5,6-level market outlook unlimited, with the support of these strategies, we feel more energetic of the. "
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